With a projected 50 percent of Americans expected to be using smartphones by the end of the year, it’s time to look at possible ways to use this technology to market your business. Here are five ways to market with a smartphone that almost anyone can use.
1. Use a Smartphone with a Great Camera
Smartphone with great cameras, like one of the HTC Android camera phones with Instant On and other special features, that let you not only snap up to five photos with one click, but that let you edit them and compile them into another photo right on the phone. You can photograph company events, clients and customers, sales activities and more then post to Facebook or Twitter to create buzz.
2. Create Your Own Smartphone App
Look for a way to tie in your business niche to a helpful, fun or simply unusual application then hire someone to create it if you don’t have the skills. You can distribute it freely from your own site, your Facebook page, other social networking sites, and application download directories.
3. Advertise on Someone Else’s App
Many smartphone app designers sell advertising spots to business owners. Find one, or more, who target the same customers you’re trying to reach and place an ad on a popular app. Be sure it’s one that your prospects will be interested in, though. Otherwise, it could be a waste of time like any other non-targeted marketing.
4. Joint Venture with Other Businesses to Create a Community App
With crowdsourcing becoming the next big thing, working with other businesses to create a crowdsource app can be a coup for your company—and you’ll be doing some good in the process. This could be an app designed to help folks become more eco-conscious, increase volunteerism, give back to the community or pay-it-forward in some way.
5. Don’t Neglect Text Messaging
While some folks prefer other forms of advertising to receiving a text message, others find it an ideal way to discover new products, access coupon codes and discounts, and keep up with company news. You’ll want to be sure to provide a way to opt out, but this could be an excellent marketing method for your business if used well.
These are only a few ways on how to use your smartphone to market your business. Do you have other ideas?